President of HCD Research, Glenn Kessler joins Steve to explain their new online survey of viewer reactions to the media. Watch as Steve and Glenn discuss the survey and examine viewer responses to campaign ads for the 2008 presidential election. For More Information; www.MediaCurves.com
Have newspapers become “old news” in our world of on-demand, at-your-fingertips electronic media? Steve and Mark Porter, Editor of the Montclair Times tackle this question and many more on this episode of One-on-One. For More Information; www.MontclairTimes.com
Lastly, Steve chats with Dr. Walter Guarino, President and Managing Partner of SGW/Insight Advertising Group, about the negative trends of Presidential campaign ads and why there is no end in sight to the nastiness. For more information; www.SGW.com
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